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Digital Artwork

  It is important for your company to have your logo and other artwork & images readily available in a usable digital format.

Having a digital file of your artwork instead of a printed copy makes it easy to send your files via email to the required printer, sign maker, or advertising agency that is handling yor advertising. The digital file can be inserted directly into the program without loosing quality. Each time a print is scanned or faxed, it will loose a lot of quality & clarity.

Digital files comes in various formats because of all the different computer programs that are used by different companies. Some of the most commen file formats are: .jpg .jpeg .tiff or .png which are all bitmap files. Other vector formats are: .eps .ai .dxf and a .pdf which can contain both bitmap and vector images.

Bitmap versus Vector Images

The images below show hte difference between a vector and a bitmap image. 

Bitmap Image  Vector image

 

  Most photos are by default,bitmap images. A camera produces a bitmap image and these can be easily brightened, darkened, cropped, etc and are used in printing and can be easily opened by any computer, smartphone or electronic gadget. A bitmap image is usually in a .jpg or .tif format and has a solid background. There is also a .png format that is often used for websites because it is possible to have a transparent background in a .png file giving it some of the advantages of a vector file and yet is easily viewed and opened by any computer.

  Vector images on the other hand are not as easily opened by every computer program. A vector image is made up of lines and can be scaled to any size without loosing any quality. Vector files can be cut, routed and printed with a pen plotter for patterns etc. It is easy to convert a vector file to a bitmap file but it is more difficult to convert a bitmap image to a vector because everyhting has to be traced into lines. This process is called vectorization.

Color Formats

Both bitmap files and vector files can be in various color formats. File formats and color formats are very different. The file format says what program may open the file but a color format says what kind of colors the file contains.

Most bitmap files and desktop monitors are in a RGB (Red Green Blue) format where the color is defined by the percentage of each of the 3 colors. 100% of each color, equals white. The lower the percentage, the darker the color.

CMYK (Cyan Magenta Yellow & Black) is used for printing and is referred to as 4 color process. Most color printers will have 1 cartridge of eac of these ink colors and a color is defined by what percent of each of the four colors is used. CMYK works opposite of RGB in that 100% of each color will equal black even without using the black ink. The smaller the percent of each color the lighter the print.

Spot Colors are specific ink colors such as Cyan, Magenta, and Yellow are all spot colors and certain printing techniques like screen printing will use a spot color ink instead of using the 4 color process. A Pantone Color Chart is an industry standard that is usually used to define the color of a specific spot color.

Grayscale is simply printing with varying shades of black.

Color vs grayscale

Address:

2685 N 850 W

Shipshewana, IN 46565

Phone: (260) 768-9170

Hours: Mon.-Fri. 7am-4pm

Mission Statement

Provide effective signs and graphics that builds a legendary identity for our clients.

Our success is defined by how well we accomplish the goals of our clients and how we effect our community.

We exist to help every employee in achieving their life goals and ultimately to further Gods kingdom.